India Today Comes Up With A Brilliant Cover To Raise Awareness About Saving The Taj Mahal

News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river.

At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is a reflection of the beautiful monument in the polluted Yamuna river. The photograph was taken by Bandeep Singh and Yasir Iqbal.

The campaign’s objective is to raise awareness about the effects of air pollution, water pollution, groundwater exhaustion, deforestation, and mining on India’s iconic monument. The Taj Mahal is one of the Seven Wonders of the World and a UNESCO World Heritage site.

Check out India Today’s cover below and grab a copy of this issue, here.

India Today: Save the TajPhotographs by Bandeep Singh and Yasir Iqbal

Flipped

India Today: Save the Taj (flipped)

More about the campaign:

1.

India Today: Save the Taj - 1Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

2.

India Today: Save the Taj - 2Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

3.

India Today: Save the Taj - 3Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

4.

India Today: Save the Taj - 4Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

5.

India Today: Save the Taj - 5Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

6.

India Today: Save the Taj - 6Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

7.

India Today: Save the Taj - 7Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

8.

India Today: Save the Taj - 8Photographs by Bandeep Singh and Yasir Iqbal.
Source: India Today

Infographic 1

Save the Taj - Infographic 1CLICK TO ENLARGE
Infographic by Nilanjan Das. Source: India Today.

Infographic 2

Save the Taj - Infographic 2CLICK TO ENLARGE
Infographic by Nilanjan Das. Source: India Today.

Infographic 3

Save the Taj - Infographic 3CLICK TO ENLARGE
Infographic by Nilanjan Das. Source: India Today.

Infographic 4

Save the Taj - Infographic 4CLICK TO ENLARGE
Infographic by Nilanjan Das. Source: India Today.

Know More About This Campaign →

Share this post and voice your view in the comments below. All images © India Today.

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Fuente; https://digitalsynopsis.com/design/india-today-save-the-taj/

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