Upgrading messaging across Latin America with América Movil, AT&T in México, Oi and Telefónica

One of the most powerful aspects of RCS messaging is the ability to improve everyone’s messaging experience at scale, regardless of network, country, or device type. We’ve been working with the global carriers, device manufacturers, and the GSMA to bring RCS messaging to people across Europe, North America and Asia over the past year, providing a richer carrier messaging experience designed for smartphones. Today we’re excited to announce that we’re working with leading carriers América Móvil, AT&T in México, Oi and Telefónica to bring RCS messaging to people across Latin America. In collaboration with these carriers, we’ll roll out RCS messaging in the countries where they operate over time, bringing better messaging to more than two thirds of all mobile subscribers in Latin America1.

With RCS messaging, subscribers will have access to all the features of a modern messaging experience, such as the ability to create rich group chats, see typing indicators and read receipts, share high-res photos and videos, and more. These features will be available right from the default carrier messaging experience through Android Messages.

The service will be powered by the Jibe RCS Cloud from Google, and will be fully interoperable between networks through the Jibe RCS Hub. In addition to connecting subscribers across América Móvil, AT&T in México, Oi, and Telefónica, we’re also connecting subscribers with other networks on the Jibe RCS Hub such as Sprint and Rogers. So a Telcel subscriber in Mexico City, for example, could have a group chat over RCS with a Movistar subscriber in Mexico City and a Sprint subscriber in the U.S.

RCS_LatAm

As RCS messaging rolls out, people who already have the Android Messages app on their phone will automatically get access to RCS services through an app update. Since Android Messages is updatable, subscribers will always get the latest RCS features over time. Subscribers who don’t have the app can install the Android Messages app from the Google Play store. Many new Android devices will also come with Android Messages preloaded as the default messaging app.

RCS messaging also upgrades the business messaging experience currently offered through SMS, enabling brands to send more useful and interactive messages. When launched, América Móvil, AT&T in México, Oi, and Telefónica will be able to offer RCS business messaging, helping subscribers access richer messages from the businesses they care about. For example, an airline could provide a full check-in experience, complete with boarding pass and terminal maps, all directly within the messaging experience. Or subscribers could chat with their carrier about options to upgrade their phones or purchase a new data package.

In addition to Latin America, this agreement with América Móvil and Telefónica will also enable the ability to launch RCS Messaging in European markets, joining the growing network of mobile operators offering RCS in Europe, including Deutsche Telekom, Orange, Telenor, and Vodafone.

The RCS service will start rolling out to América Móvil, AT&T in México, Oi and Telefónica subscribers over the coming months.

(1) GSMA Intelligence

Fuente: Upgrading messaging across Latin America with América Movil, AT&T in México, Oi and Telefónica

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